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Beauty · Feature · Glass in Motion

Inversion. Caught in two minds – a beauty story by James Meakin


Inversion….Caught….something changed, it is the opposite of what it was before, something turned upside down….
“We created two contrasting characters, one with clean, raw make up with a subtle glow, natural healthy skin.
The other in contrast as an opposite, using much darker make up application, applying a thick gloss with an art sponge, which was then moved around with dotting tools.
This method creates a sense of unpredictability and imperfection in the outcome of the application, as well as a sense of fragility which amplified the identity our darker character,” – Alet Viljoen
Inversion beauty story 1
Photographer / Director: James Meakin
Inversion beauty story 2Photographer / Director: James Meakin
Inversion beauty story 3Photographer / Director: James Meakin
Inversion beauty story 4
Photographer / Director: James Meakin
Inversion beauty story 5
Photographer / Director: James Meakin
Inversion beauty story 6
Photographer / Director: James Meakin
Inversion beauty story 7
Photographer / Director: James Meakin
Inversion beauty story 8
Photographer / Director: James Meakin
Inversion beauty story 9
Photographer / Director: James Meakin
Director: James Meakin
DOP: Nicol Dippenaar
Model: Ansolet Rossouw @fanjam Agency
Edit by: @jamesmeakin_photographer  @wibagency
Hair and Makeup:  Alet Viljoen @aletviljoenhairmakeup @supernovacm
Stylist : Michael Cooper @michaelbeaumontcooper Dressed in @W35T_
Colorist: @alexdownfx
Music by @jaktomasmusic
Produced by Jonathan Michalowsky via North South Productions,  Cape Town
Assisted by: Oli Kruger, Paul Hunt, Rudy Viljoen, Rory Springthorpe

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