PARTNERING with Dover Street Market and Asics, Cecilie Bahnsen combines together a spectacular exclusive release for the occasion of Photo London 2023, unveiling a limited collection of 150 trainers.
The series composes of three different colourways, blue, silver, and black, with each design hand beaded with care and love in Cecilie Bahnsen’s Copenhagen Atelier. After last year’s soaring success with the up-cycled collections, this project further cements the brand’s commitment to collaboration as we see signature Cecilie Bahnsen whispers across the Asics Gel-Nyc trainers.
Launched earlier this week, the trainers are presented in a pop-up space at Dover Street Market London where they will be blended into an edited selection of Cecilie Bahnsen’s SS23 collection.
For the campaign, the collective was shot in Paris by Danish photographer Freja Wewer, cherishing a pure and unfiltered style of imagery. The harmonious attitude and edge grant entry into a romantic universe, further challenging the brand codes as alongside the collage approach involved, a dreamy notion is created.
The delicate floral patches on the trainers are highlighted, playing on that tactile sense where the touch of the hand and the crafted nature of the shoes is mirrored. Campaign images are artistically referenced throughout the space, a nod to Photo London.
by Alicia Tomkinson
The trainers will be available in sizes 36-44 and priced at £340.