CHANEL launches new Coco Crush campaign, announcing actress and House ambassador Lucy Boynton as the recent addition to the already star-studded campaign.
Lucy Boynton for Coco Crush
Boynton will join singer and Chanel ambassador JENNIE and actress Amandla Stenberg in the campaign, which unveils the new additions to the Coco Crush jewellery collection.
Inspired by themes of desire, provocation and unexpectedness, and touches on the narrative of founder Gabrielle Chanel’s life, the pieces are structured upon a succession of encounters which altered her destiny.
JENNIE for Coco Crush
The collection symbolises these encounters through neat and balanced incisions that create crisscross patterns on each piece’s surface. Each design merges themes of strength and fragility, simpleness and density, softness and precision.
Amandla Stenberg for Coco Crush
Coco Crush’s new additions consist of mini bracelets in yellow, white or beige gold with the option of including diamonds and a single earring in white gold. The mini bracelets feature a rotating Coco Twist clasp, which allows the jewellery to close with an effortless turn.
by Nicole Pereira