CHLOÉ’S Spring 25 collection titled Hi-Octane merges the realms of New York’s 1960s art scene and the aesthetics of Art Deco to imagine its latest collection, where the past meets the present, and the essence of the brand’s spirit sees celebration.
Creative Director Chemena Kamali communicates the collection to unite a community of women, a tradition that has prevailed throughout the reigns of Gaby Aghion and Karl Lagerfeld as Kamali situates women in various situations and instances.
Inspired by Karl’s 1970s apartment on Place Saint-Sulpice, Kamali looks to the Art Deco sensation as a leading reference.
A hotspot for creative endeavours, Lagerfeld’s home saw countless editorial shoots and welcomed the likes of prestigious photographers such as Helmut Newton, Deborah Tuberville, Guy Bourdin and David Bailey.
Kamali further looked to Lagerfeld’s previous home in Saint-Germain-des-Prés, where his fascination with Art Deco first came about — it was here that celebrated artists Andy Warhol and Paul Morrissey filmed L’Amour, marking the residence as a space of artistic creation.
Kamali brings the essence symbolic of the two landmarks to Chloé’s Spring 25 collection, with its aestheticization of Art Deco and New York’s eccentric 1960s.
The collection sees silhouettes of airy billowed dresses and blouses featured in hues of black and gold or white and gold fil coupé, recalling the brand’s previous show and the colour palette of traditional Art Deco.
As an extension of the Chloé wardrobe, the collection sees garments imitating a vintage find, such as ribbed knits, leather coats and Bermudas, alongside denim jeans and tailored jackets with scalloped hems.
Adding a contemporary twist, colours such as magenta, fuchsia, and purple pay respects to Warhol’s 60s, bringing a sense of eclecticism to the collection.
As for jewellery, 70s-themed fringed embellishments finalise looks, and folded boots reinterpret the signature Cuissardes. Additionally, the brand introduced new styles, such as the Chloé trainers, which reference boxing and ballet shoes.
The Chloé Hi-Octane Spring 25 collection aims to exude a sense of relatability while walking the line of a juxtaposed wardrobe that sees both liberty and grandeur.
by Nicole Pereira