BRITISH heritage brand Sunspel is bringing back one of its most famous designs while pushing forward with new fabric technology in its AW25 underwear collection.
The launch includes a 40-Year Archive Reissue of the boxer shorts that became a style icon in the 1980s, alongside a new line made from luxury Tencel, a sustainable fabric known for its softness and breathability.
Sunspel AW25
After all, Sunspel has been crafting underwear in England since 1860 and is credited with introducing the boxer shorts to Britain in 1947. The style was refined by John Hill, great-grandson of the founder, who adapted the design he discovered in the United States.
His updates included a back panel and smoother seams, which elevated the garment from functional to refined. The boxer shorts became a cultural hit in 1985 after appearing in Levi’s famous laundrette advert.
Sunspel AW25
Sunspel AW25
The Archive Reissue taps into this history, offering three original stripe designs in packaging inspired by pieces from Sunspel’s own collection. Alongside this, the brand also debuts a Tencel range that includes a T-shirt, trunk, and brief. Tencel is made from renewable wood sources and offers a silk-like feel with moisture-wicking properties, combining comfort with sustainability.
by Felicity Carter
Both collections are available at Sunspel stores and online.