BOTTEGA Veneta has launched IL MIO, a new portrait series shot by Drew Vickers under the creative direction of Louise Trotter. Named after the Italian expression for what belongs to me, the series photographs five Intrecciato bag designs alongside the people who wear them, framing each piece not as product but as something accumulated over time and kept close.
Bottega Veneta IL MIO
Five designs feature across the images. The Mini Andiamo brings a compact interpretation of the house’s established silhouette, its name translating as let’s go — a bag built for movement in a form small enough to mean it.
The Lauren 1980 carries its own history: the clutch gained cultural traction after appearing in American Gigolo in 1980, carried by Lauren Hutton’s character Michelle Stratton, and is widely credited with introducing Bottega Veneta’s signature Intrecciato weave to a wider audience.
The Madison, named for the New York avenue where the house opened its first American store in 1972, was designed for city life and daily ease and has remained exactly that.
Bottega Veneta IL MIO
Two new shapes are previewed ahead of a summer launch. The Baby Campana revisits an archival tote first introduced in Spring 2004, its rounded silhouette and supple construction returned largely unchanged. The Baby Barbara is a new design from Trotter, structured and soft in equal measure, intended as a statement piece that retains the understated quality central to the house’s identity.
Wearers Chu Wong, Selena Forrest and Sihana Shalaj were cast and photographed by Drew Vickers as individuals in an ongoing relationship with what they carry rather than models presenting new product. The Intrecciato weave, entirely hand-worked, is what makes that framing credible. A bag made this way does not stay new for long. That, for Bottega Veneta, remains the point.
by Ellis Dowle