FRENCH fashion house Cerruti 1881 unveils a new boutique concept located at 51 Boulevard Haussmann, 9th arrondissement of Paris. The new boutique represents a fresh approach for Cerruti on retailing: masculine elegance fused with classic Italian design in a minimalist ambience to create a chic understated atmosphere for the collections. A minimal industrial feel has been achieved inside a classic Haussmannian building with cement concrete, industrial beams, light sculptures and modular fixtures give the space a simple atmosphere.
A full range of Cerruti 1881 is presented in a space of 300m2, ranging from the ready-to-wear collections to the accessories for Men’s & Women’s: Writing instruments, watches and jewellery, leather goods, fragrances, eyewear, ties & scarves and e-accessories. The boutique is open from Monday to Saturday from 10am to 7.30pm
In 2017 Cerruti will celebrate its 50th anniversary with a fashion show during Men’s Fashion week in the French capital in January and the opening of its new flagship store in summer 2017, unveiling a new concept designed by Chief Creative Officer Jason Basmajian.
by Livia Feltham
Images courtesy of Cerruti 1881