ALESSANDRO Michele is a prolific story-teller. Since becoming creative director in 2015, his work has echoed an exploration of an ever-evolving narrative arc for the house of Gucci. And that is the basic crux behind the anecdotal focused Fall-Winter 2019-2020 advertising campaign. Under the direction of Michele, #GucciPrêtÀPorter connects the present to the past and acknowledges the influence of fashion ancestry. By reminiscing on the hey-day of the ready-to-wear fashion, the advertising campaign allows the clothing to take centre stage while allowing onlookers to relive sensational memories of this emblematic era.
#GucciPrêtÀPorter
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photography/ Director: Glen Luchford
#GucciPrêtÀPorter
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photography/ Director: Glen Luchford
#GucciPrêtÀPorter
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photography/ Director: Glen Luchford
#GucciPrêtÀPorter
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photography/ Director: Glen Luchford
#GucciPrêtÀPorter
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photography/ Director: Glen Luchford
#GucciPrêtÀPorter
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photography/ Director: Glen Luchford
by Maria Noyen