FENDI by Silvia Venturini Fendi has announced a release of FendiFrenesia , a new limited collection of recently revived Baguette handbags. Created in collaboration with perfumier Maison Francis Kurkdjian and photographer Christelle Boulé, the new FendiFrenesia Baguette will be made out of scented leather and will be unveiled at Fendi Miami Design District boutique in December.
The FendiFrenesia Baguette announcement video
FendiFrenesia became a product of an encounter between Fendi and Maison Francis Kurkdjian, who wished to experiment by combining smell, touch, and sight together in one handbag. The scented leather for the bag was produced according to the patented technique of Francis Kurkdjian and was developed to reflect the nobility and fluidity of the bag’s Selleria Cuoio Romano leather. The print on the new Baguette was developed by Christelle Boulé, who created it by depositing a few drops of Kurkdjian’s FendiFrenesia fragrance onto a coloured paper and exposing it to light.
FendiFrenesia Baguette in two sizes and Maison Kurkdjian new fragrance
Thew new Baguette Scented collection will include bags in two sizes: FENDIFRENESIA Scented Baguette and Nano Baguette. Each handbag will contain a 5 ml fragrance bottle, created by Francis Kurkdjian specifically for this collaboration. Additionally, visitors of Fendi in Miami could also see Christelle Boulé’s Fragrance Art exhibition, dedicated to the new Fendi collection.
by Lexi Fadina
For more information about the new FendiFrenesia Baguette, click here