GLAMOUR’S former beauty director Alex Steinherr has collaborated with Primark Beauty to release a collection of skincare, after two years of development and research. A collection devoted to catering to a range of skin-types and issues, Steinherr decided against using typical cosmetic labels, such as oily or dry, and instead has tailored a collection that accommodates the constantly changing and shifting needs of your skin.
Alex Steinherr with her Primark Beauty collaboration
Maximum Moisture and Sleep Spa cosmetics from the Alex S x Primark Beauty range
Comprising of 20 different cosmetics, the collection upholds Primark’s famously reasonable price points, with each product priced at between £3 and £5. Created with urban life in mind, Steinherr wanted to produce luxury-style cosmetics that were available to everyone – regardless of income or skin-type. Alex S x Primark Beauty contains five separate ranges – Sleep Spa, Pore Balance, Maximum Moisture, Plump and Glow and Pollution Solution, ensuring a wide variety of different cosmetics that work for a variety of skincare requirements.
by Emma Hart
The Alex S x Primark Beauty collection is available in Primark stores now