LAUNCHING today, Ami unveils their second collaboration with sportswear icons Puma. The collection boasts 20 styles across men’s and womenswear, aided by a campaign with singer-songwriter Givēon and model/activist Quannah Chasinghorse.
The series introduces a blend of outdoor wear and sharp tailoring design, drawing inspiration from a thirst for freedom and exploration. Experiencing new horizons is key to this theme as a mix of Puma’s sportswear heritage pushes Ami’s mastery in tailoring – making it the perfect missing piece for your winter wardrobe this year.
Gone are the days of wintery cool tones as an energetic palette of bright oranges, baby blues, bubble gum pink, moss green, and purple burst through the cloudy days. Although, a running motif of neutrals like beige, cream and brown is there for a subtler fit depending on your style preference.
Expect to see classics like the Ami carrot trousers, straight-line brushed coats, and abiding tees as they’re seamlessly placed alongside new-style hoodies, sweatpants, functional fleece jackets with large patch pockets, and down jackets.
Footwear remains ageless with the Rider sneaker hinting towards a previous 1970’s style, and accessories include a puffy backpack, a cross-body bag, bucket hats, and monotone striped beanies with a matching scarf in true AMI fashion.
The perfect treat just in time for Christmas.
by Alicia Tomkinson