AS THE weather begins to turn frosty and the leaves fall from the trees, Axel Arigato has launched a puffer jacket collection ready for the seasonal change. Showcased through a contemporary yet ethereal campaign, shot in Lake Como, the series of images turn our attention on the modern silhouette by the Swedish brand.
Continuing their commitment to ensuring sustainability works hand-in-hand in all aspects of their business through to production, this collection launch is made from recycled polyester sourced from the SEAQUAL INITIATIVE, a company who create yarns using marine ocean waste and post-consumer PET from land sources, while the interior of the jackets are filled with reused down.
While the environmental aspect to this collection from Axel Arigato is something others should take notes from, the puffer jacket capsule also arrives with a collaboration with Immersivo, allowing customers to also have an interactive shopping experience. Creating a 360 virtual space, the campaign and products are given a new lease of life within the technological realm as a special reality is dedicated to the jacket where you can see all the details up close.
Merging forward-thinking material innovation with contemporary style, Axel Arigato’s latest puffer launch is a sure addition to your winter shopping list.
by Imogen ClarkÂ
Priced from £330 – £620, available here