Bamford braves new frontiers

“New growth – above all optimism”, and if you take Carole Bamford’s word for it, the recent developments that have unfolded at the benefit of her eponymous RTW label throughout March  clearly attest to her declaration. Seizing the new day, in a notably Bamford manner, logical considering their  commitment to well-being that has defiantly defined their  ‘Bamford is a way of life’ attitude since 2006, the label has now introduced a brand new e-commerce initiative with the intention of sowing their ethically aware seeds, rooted in timeless and authentic luxury, around the world.


Their expansion effort is an attractive development, taking understated heed from the sophisticated, high-quality preservation of traditional techniques that has consistently secured the stronghold of the ready-to-wear label. From unspoilt bucolic beginnings based in The Bamford Barn, located within the  grounds of Carole Bamford’s Daylesford Organic Farm in the Cotswolds-Gloucestershire, to the South-Kensington flagship store, Bamford’s goal to put oneself at peace is an important one, and the recently launched e-commerce site is a prized digital extension of all the above.

4 3 2Spring Summer 2014 at Bamford, quite the breezy affair

 Visitors will not only be able to woo themselves with the wealth of S/S 14’s delightful summery dresses and tops, ideal for mid-summer travels and meditative acts, organically inspired by the transitional power of the seasons, but will surely adore dwelling on luxurious double face cashmere and Alpaca knitwear and number of accessories, from bags, belts and beyond.

And indeed, furthermore, Bamford’s comprehensive lifestyle domain offers a full range of beauty products, various bountiful gift sets, and even requisite capsule baby wear. The artisanal devotion to the simple beauty of the natural world is a must for many women extending across the agrarian terrains of the United Kingdom, and now with a gripping new spick-and-span worldwide reach, Bamford is sure to serve a purpose in your life very soon.

by Liam Feltham

Images courtesy of Finch & Partners

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