THE FRENCH perfume house Bastille Paris has – appropriately – just launched a new fragrance, 14 Juillet, to celebrate the inspiration of the brand’s name which believes in freedom of choice for all “their own fragrance, their own story …”
July 14, or Bastille Day as it is known in France, is a National Day of Celebration commemorating the beginning of the French Republic.
On that date in 1789, the Bastille, a prison, was taken by revolutionaries. This event is regarded as the beginning of the French Revolution which is based on the principles of ‘Liberty, Equality, Fraternity’.
14 Juillet by Bastille Paris
To celebrate this day, the perfume house has launched 14 Juillet. Brand founder Sophie Maisant says: “14 Juillet is so much more than just a date. It’s the echo of a French way of living, a timeless ode to “joie de vivre”, union and freedom.
“This fragrance is not limited to a particular time or place, it embodies the spirit of French celebration, that ‘French Touch’ that resonates from the streets of Paris to the villages of the countryside, a fragrant tribute to the elegance, conviviality and spontaneity that characterises France”.
The joyful amber and vanilla scented eau de parfum, 14 Juillet, was created by Irish nose Meabh McCurtin, who says: “This is a luminous, sunny creation that starts with a tangy dazzle of tangerine, amplified by the extra sparkle of blackcurrant, which, like fireworks, makes the whole fragrance sparkle and light up.
“An impression reinforced by the particularly atypical, racy smokiness of an original “fireworks” accord that I created specifically for this fragrance. The cheerful energy of this perfume is warmed by the amber intensity of labdanum, cinnamon and violet leaves. And vanilla enters the game and becomes the master!”
Vive la France, we say.
by Caroline Simpson
Available now from Bastille Paris from £39 for 15ml