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Bleu de Chanel L’Exclusif Ushers in a New Era of its Famed Scent


FEW Maisons understand the powerful alchemy of scent quite like Chanel. Under the masterful nose of its Perfumer Creator, Olivier Polge, the famed Bleu de Chanel fragrance is given an upgrade with a new L’Exclusif edition. Where most men’s scents lean into the predictable, this one dives deep – amber, woody, and most notably magnetic.

Bleu de Chanel L’Exclusif (60ml for £158)

Anchored by sandalwood, the fragrance unfurls in layers: leathery with notes of citrus, labdanum that sharpen its sensuality, while a dense complexity recalls the weight of an extrait de parfum. “A concentrate of exceptional raw materials. The most magnetic and mysterious facet of Bleu de Chanel,” shared Polge. It’s clear that this isn’t a scent that whispers; it commands.

Timothée Chalamet for Bleu de Chanel L’Exclusif

The bottle itself is no afterthought, with the blue evolving dangerously closer to the shade of black. This sculptural paradox makes it an object of desire and a visual metaphor for the fragrance inside – one that is difficult to pin down.

Timothée Chalamet returns as the face of this new chapter. A man on the move who embodies the characteristics and flair of this perfume – an individual unafraid of contradiction.

Timothée Chalamet for Bleu de Chanel L’Exclusif

Bleu de Chanel L’Exclusif is the ultimate expression of this recognisable fragrance: intense, sophisticated, majestic. It clings to the skin and rewrites the script of masculine identity in scent form, just like modern men, continually evolving.

by Imogen Clark

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