British Fashion Council announces new partnerships in recognition of World Ocean Day

TODAY on World Ocean Day, the British Fashion Council announced the launch of the Institute of Positive Fashion website. This new initiative was started to aid the British Fashion Industry to collectively come together to achieve the goal of becoming more circular and equal through both global collaborations and working locally. The website is full of information regarding resources, new campaigns and guiding people to take responsibility for sustainability.

Cyrill Gutsch, the CEO and Founder of Parley for the Oceans has joined the BFC advisory board as well as the IPF steering committee, whilst Caroline Rush, the CEO of the BFC will join their board creating an equal partnership between two of the world’s leading organisations. Pro-active projects for students and further education will be the result of these partnerships and these will also help raise awareness for Ocean Conservation. Waste reduction and the phasing out of single use plastic will be campaigned, as well as Parley’s aim to end marine plastic pollution.

E. Tautz by Jess Mahaffey for the Institute of Positive Fashion

Back in February, the BFC went to Downing Street to outline the IPF’s Global Initiatives and the pillars of responsibility – environment, people, craft and community. However, with the Covid-19 becoming the centre of our lives, businesses need to adapt to this crisis, as well as ensure an end to racism, prejudices and injustices against human rights. Specifically in fashion, a time has come to change and reinvent the way this industry works and how to change the status quo.

by Imogen Clark 

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