IN CELEBRATION of the latest iteration of the Thomas Burberry logo, Burberry has journeyed across the world with an elaborate promotions campaign quite literally immersing vacationers into a daydream of modern British heritage. The final location is of course the luxury beach club, Casajondal in the Balearic Islands – we’re talking an entire beachfront plastered in the latest iteration of the TB print.
For the summer season, the latest design sees a marriage between the iconic Burberry nova check and more contemporary TB monogram bought to the house by creative director Riccardo Tisci. Everything from sun lounges to deckchairs will be covered in the logo, which is now encased in a black and brown border.
Burberry X Jondal Ibiza
Alongside the logomania shoreline, Burberry have also created a festive pop-up store, where visitors will be able to purchase items from the Thomas Burberry capsule. Playing on elements of a beach holiday, a selection of womenswear, menswear and accessories will be displayed on wooden hanging rails under the canopy of a large parasol, perfectly finalising an already elaborate project sure to attract many from around the globe.
by Ben Sanderson