SHEDDING light on the British fashion house’s new creative aesthetic, Burberry has launched its Spring/Summer campaign featuring Bella Hadid, Gigi Hadid and Kendall Jenner, the combined forces currently taking the modelling world by storm.
Captured against Burberry’s trademark beige by Inez and Vinoodh, the campaign boasts an array of images and videos that combine the eccentric with the classic, with the primary aim of redefining “a new identity and visual language.”
Bella Hadid in Burberry
Kendall Jenner in Burberry
Riccardo Tisci, Burberry Chief Creative officer, expressed his delight in celebrating “the men and women who represent Burberry – some who have been a long-standing part of my career and others who have started this Burberry journey with me.”
A myriad of familar Burberry faces also feature across the campaign to further emphasise “the sophistication and attitude at the heart of the house today”, including Benji Arvay, He Cong, Freja Beha Erichsen, Nozomu Ito, Reece Nelson, Tosin Olajire, Rianne van Rompaey and Mona Tougaard.
Bella Hadid, Gigi Hadid and Kendall Jenner in Burberry
Gigi Hadid and Kendall Jenner in Burberry
The campaign predominantly features key pieces central to the Spring/Summer 2020 collection for men and women, such as tailoring, evening wear, and signature trench coats. The Pocket bag is also a notable feature among other classic Burberry accessories, such as the TB bag and Lola bag, which were both inspired by the house’s founder Thomas Burberry.
by Cara Jenkins