Chanel debuts Prix des Métiers D’Art at the 34th annual International Festival of Fashion

“FOR I want to be part of what happens” Mademoiselle Chanel liked to say, and with this in mind Chanel returned to the 34th annual International Festival of Fashion, bringing with it the newly created Prix des Métiers d’art.

Designed to highlight the dynamism of modern designers, the prize was awarded to the best collaboration between ten competing fashion designers and ten of Chanel’s Métiers d’art. The creations, which included everything from Ateliers de Verneuil-en-Halatte and Tsung-Chien Tang’s nomadic masculine bag accessories, to House of Desrues and Yana Monk’s metal finger jewellery, were showcased during three runway shows last month. An elected Fashion Jury presided over the shows and chose Irish Róisín Pierce and Maison Michel’s white headpieces made from broderie anglaise and ruching as this year’s winners. Róisín was awarded the chance to collaborate with the Métiers d’art of her choice on a new creative project up to the value of 20,000 euros, which will be unveiled next year at the 35th festival.

Róisín Pierce and Maison Michel’s winning white headpiece


Róisín Pierce with her beautifully modelled creations


A further three collaborative projects, worth 20,000 euros, were also awarded to winners of the Première Vision Grand Prix du Jury, Swarovski Grand Prix du Jury Accessoires de mode and the Grand Prix du Jury Photographie, who were Austrian Christoph Rumpf, Spanish Noelia Morales and South African Alice Mann respectively.

Chanel’s renewed partnership with the International Festival of Fashion reiterates its continuous commitment to creation and consistently global outlook.

by Alicia Pountney