RETURNING to Marseille after the show in June, British photographer Jamie Hawkesworth takes to the coast to capture French model and actress Loli-Bahia in the Chanel Cruise 2024 collection. Embodying the surrounding peaks of nature from the sun, to the sea and then the sky, she brings the House codes to the Mediterranean.
Chanel Cruise 2024 by Jamie Hawkesworth
Chanel Cruise 2024 by Jamie Hawkesworth
Reflecting the same sporty vibe of the clothes to the imagery, silhouettes are reinterpreted to emphasise the athletic details – from hoods made in sweatshirt, to shell embroideries and studs getting a moment.
Chanel Cruise 2024 by Jamie Hawkesworth
Chanel Cruise 2024 by Jamie Hawkesworth
Cycling shorts arrive at the brand but in fine leather, and bermuda shorts are finished with embellishments. Even the 11.12 bag debuts in pastel shades and straw boater hats become a youthful accessory in the French town.
by Imogen Clark