SHOT on the spur of the moment in her six-storey flagship store in New York, Vivienne Westwood’s newly released Spring-Summer campaign entices with bold prints worn by eccentric party-goers, featuring award-winning actress and supermodel Chloe Sevigny.
Vivienne Westwood Advertising SS18 Campaign
The opening of Westwood’s New York flagship store was celebrated in September 2017 with an exhibition attended by various models and actors. The 15,000 square foot space was transformed into a gallery displaying images created by Westwood, Andreas Kronthaler and Juergen Teller, with works spanning the last two decades.
Vivienne Westwood Advertising SS18 Campaign
The spontaneity of the shoot mirrors the audacious nature and creativity of the clothing. “They all looked so great,” said Andreas Kronthaler, joint creative director of the shoot. “So we decided we wanted to shoot them all for the campaign. We wanted to shoot them in the exhibition space at the top of our store – it seemed natural. And of course, we wanted to shoot them in their city in their natural environment, in New York.”
Vivienne Westwood Advertising SS18 CampaignCheck out the campaign here
by Faye Leung