CHOOSING a Le Creuset piece has never been just about what’s on the hob. It’s about colour, character and the little details that make a kitchen your own. Now, the legendary French cookware brand is taking that idea somewhere unexpected, with an immersive, AI-powered experience landing at London’s Harrods this autumn.
Le Creuset Made to Be Yours at Harrods
Running until 13 November 2026, Made to Be Yours transforms the Harrods Linley Kitchen into a colourful playground, inviting visitors to discover the Le Creuset shade they’re instinctively drawn to. Free to experience, this world-first retail concept combines the brand’s century-long obsession with colour and craftsmanship with a decidedly modern twist on personalisation.
Since 1925, Le Creuset has brought colour to kitchens worldwide. From its unmistakable Volcanic orange to an ever-expanding palette of vibrant hues, its cookware has become as much a statement of personal style as a kitchen essential. And while choosing between shades has traditionally been a matter of instinct, this time, technology gets involved.
Le Creuset Range
Using AI-powered camera technology, the experience observes where your gaze naturally falls and how you respond as Le Creuset’s signature colours appear. The result? A personalised colour reveal, complete with an interpretation of why that particular shade might be the one for you.
The experience culminates in an immersive display of your matched colour and a bespoke piece of digital artwork to keep or share on social media. Think of it as a personality test for your kitchen, minus the questionable online quizzes.
Privacy is built into the experience: visits are anonymous, camera images are processed in real time and never stored, and no individual is identified.
Your next kitchen obsession is just a shade away.
by Imogen Clark
Find your colour: Made to Be Yours runs until 13 November 2026 at the Harrods Linley Kitchen, Level 3, 87–135 Brompton Road, Knightsbridge.