LAST WEEK Fendi celebrated the laying of the foundation stone in the Fendi Factory in Bagno a Ripoli – this recognises the Italian fashion house’s dedication to innovation, and the green pole of excellence in training, production and development. Though producing some of the finest luxury goods on the market, the brand’s overall approach is incredibly holistic and is centred around a sustainable strategy.
New section in Fendi website
With this achievement, Fendi is adding a new section to their website to outline their commitment to social responsibility. Three sections will be added to this area: environment, supply chain and community. It will allow customers to see the sustainable materials that are used to make their products, the environmental focus both in-store and on production sites and the transparency of their supply chain.
Additionally, Fendi has committed to education as a part of their long-term goal. Not only do they train young talents at the Massoli Academy in Rome but they also participate in the LVMH Institute des Métiers d’Excellence training programme.
FF Green Interlace capsule collection
An initiative by Fendi is the launch of the FF Green Interlace capsule collection. The Peekaboo and Baguette bags are made from certified FF cotton and recycled polyester using some of the most talented artisans to put these iconic pieces together.
Using the interlace technique, hailed by many, the fabric is cut into individual stripes and hand-knotted together. Originally launched in green to symbolise sustainability, the brand is now producing them in the tobacco brown to further the popularity of this line.
Fendi Factory
With the holiday season fast approaching, Fendi has one last initiative to leave the year with. Understanding for many coronavirus has dramatically impacted businesses and caused a financial crisis, Fendi has commissioned many artisanal companies across their home country to disassemble 37 chandeliers in the already existing stock of their Mazzuccato glass firm and to create 17 special ones.
These will be used as a part of Fendi’s holiday window display across their global flagships stores to shine a light on reimagined luxury.
by Imogen Clark