Fendi Launches Harrods’ Pop-Up Store – Fendirumi

OPENING its first ephemeral Fendirumi boutique at London’s department store Harrods this summer, the Italian Fashion house will be celebrating its worldly-recognised furry signature with two special guests: Piro-Chan and Bug-Kun, the Fendirumi themselves.

FendiFendirumi Bug-Kun and Fendi ambassador model Kendall Jenner

The two-metre high creatures, life-sized version of famous Fendi’s bag charms, will be touring London’s landmarks before making appearances behind the peach bricks of Harrods when the pop up store is due to open.

Visitors are to expect special decorations in line with the Fendirumi personas: fun, colourful and furry, as well as exclusive products, including the two new Bag Bugs, Har and Rod, and limited ready-to-wear pieces. That, and even a Fendirumi cartoon specially created for the occasion.


Fendirumi Piro-Chan

Make sure to make a visit before the end of August when the Fendirumis and Fendi’s pop up store are set to disappear.

by Salomé Baudino

Fendirumi opens at Harrods on August 4.

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