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Fendi opens first women’s RTW collection at Selfridges


CHRISTMAS came early this year as Fendi opens their very first women’s RTW shop space at the legendary department store Selfridges.

Fendi Women’s RTW shop at Selfridges

Fendi lovers can explore the Resort 2019 Ready-to-Wear collection as well as the renowned Fendi leisurewear collection. Completing the shopping experience, the Italian luxury brand’s famous bags, small leather accessories, sunglasses and fashion jewellery will also be for sale.

Fendi shop at selfridgesFendi Women’s RTW shop at Selfridges

The Fendi nook refers back to its birthplace Rome, where founders Adele and Edoardo Fendi opened their very first boutique in 1925 with the Fior Di Pesco marble podiums on which mannequins dressed in the latest Fendi looks are placed.

As if the handcrafted stucco walls, the blush pink carpets and the champagne-coloured details, don’t scream Fendi enough already, the Italian luxury brand showcase some of their previous design projects in the shop. Relax in one of the two Lou Lou armchairs by Fendi Casa and feast your eyes on the 032 table Dimore Studio Progresso non Finito collection or the side tables by Cristina Celestino.

by Lupe Baeyens

The women’s RTW collection can be found on the second floor of Selfridges on Oxford Street, London

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