CALIFORNIAN fashion house FRAME is known and loved for its denim wear—and to celebrate the release of its new spring collection there’s an oh-so-sexy campaign fronted by Sienna Miller and Oli Green.
It’s the latest in FRAME’s series of icon portraits that aims to redefine storytelling by putting fashion at the intersection of entertainment and art, through compelling casting and creative direction—and for the first time, features both the women’s and menswear.
Sienna Miller for FRAME
This pairing is a first for FRAME, shooting talent as a couple, and came about at lunch over Paris Fashion Week. Miller was a natural choice for FRAME’s Co-Founder and Creative Director Erik Torstensson—who wears denim like Sienna?
And as the brand says, she’s a woman who controls her own narrative, and as such is a perfect depiction of the FRAME philosophy. And as with all the FRAME collaborators, this was born of friendship first as Torstensson has counted Miller as one of his close friends for almost a decade.
Sienna Miller for FRAME
Sienna Miller for FRAME
London-based thespian and model Oli Green studied at the Strasberg Theatre & Film Institute in New York and went on to take roles in The Mosquito Coast and The Crown while fronting fashion campaigns also joined the FRAME gang for SS25.
The campaign, which was shot by Torstensson, continues the seminal series set in the bedroom, lending immediate intimacy to the portrait of the couple. The brief was Miller as she is: a natural beauty with her enduring appeal, and her sidekick, cue Green, the handsome young actor.
Sienna Miller and boyfriend Oli Green for FRAME
Here, Miller showcases The Vertical in Laurence, debuting the brand’s newest, and covetable classic straight-leg jeans in rigid denim, while Green wears the relaxed heavy denim shirt in embrace and the straight jeans in Vicente, which’s crafted from sustainable and recycled cotton.
The collection will be available for purchase at FRAME stores globally and at select retailers including Net-A-Porter, Harrods, Selfridges, Bergdorf Goodman, and Shopbop.
by Felicity Carter
See more on frame-store.com