IT IS difficult for luxury brands to gain the same amount of hype with their trainers compared to streetwear brands or collaborations, but Dior’s B27 sneaker has become the must-have shoe for every man. Designed by Creative Director Kim Jones for Dior Homme, the B23 range is expanding.
Progressing design-wise from the 80s vintage vibe to the world of skateboarding, the new version comes in two options: high and low tops. Depending on what you prefer, the two styles encompass a sporty look with a refined edge.
The new Dior B27
In addition to this launch, Dior are launching their first shoppable lens on Snapchat. Each user has the chance to virtually try on the new silhouettes and can directly purchase the sneaker on their website.
by Imogen Clark