PLACING an emphasis on freedom and identity, Gucci has just unveiled its autumn-winter 2024 men’s campaign by Sabato De Sarno. The latest imagery – captured by the legendary David Sims – pays homage to the breadth and expansiveness of human expression.
Gucci AW24 Menswear Campaign
In a beautiful display of diversity and friendship, models pose confidently in the latest ensembles. Familiar faces – such as Clément Chabernaud and George Barnett – make a return for the latest campaign and intertwine fashion’s past, present and future with ease and elegance for the new season.
Gucci AW24 Menswear Campaign
Tapping into each model’s passions, fears, dreams, and memories, the images narrate distinct, unique narratives, centred around the starring talent. Styled by Alastair McKimm, the models are seen in personal interpretations of each look, which adds further intimacy and closeness to the campaign.
Gucci AW24 Menswear Campaign
Gucci AW24 Menswear Campaign
De Sarno sees fashion as less of a uniform and more of a vehicle for change and movement. The autumn-winter 2024 collection ushers in a new chapter for the House, with De Sarno’s sophisticated creative approach informing each design decision.
by Sophie Richardson
Launching in stores worldwide starting in July, the Gucci autumn-winter 2024 men’s will also be available to preview in select boutiques in June.
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