Illamasqua receive full cruelty-free accreditation from PETA

BRITISH beauty company Illamasqua have announced they are now recognised as a fully cruelty-free brand by PETA – the largest animal rights group in the world. Founded in 2008, cruelty-free products have been integral to their brand strategy, Illamasqua have always been committed to never testing on animals as well as working with suppliers who also uphold this principle. Proving you can be beautiful without compromising principles of animal welfare – something that other brands (conveniently) overlook

IllamasquaIllamasqua – beauty without compromising your ethics

The constantly boundary-pushing brand, who are renowned for their wonderfully creative ranges – and celebrating beauty in all its conventional and not so conventional expressions – as well as making products of the highest quality, Illamasqua also now offers over 300 fully vegan products and brushes all made of synthetic hair.

In line with this ethical approach, all Illamasqua  also meet strict consumer health and safety regulations

“In every step of the manufacturing process we are diligent in ensuring we are behaving as mindfully as possible in respecting the world we live within,” says Illamasqua.

“We are proud that PETA has recognised this diligence and look forward to continuing to promote a more cruelty free lifestyle while encouraging other beauty brands to step away from this inhumane and unnecessary process.

“Our respect and compassion for others is what defines Illamasqua’s core brand values. We continually challenge the status quo and speak on matters that effect our human fundamentals, while always celebrating the diversity in beauty.”

by Caroline Simpson

Illamasqua is available from here


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Editor-in-chief Glass Magazine

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