FOR NOAH’S AW24 line, it’s all about looking back to look forward as the brand nears its 10th anniversary.
From the campaign through to the collection, there’s an underlying theme of quiet contemplation, and as such the visuals were shot in co-founder Brendon Babenzien’s native Long Island, which act as a tranquil backdrop (a far cry from the city that never sleeps). And at the forefront are the reworked silhouettes.
NOAH AW24
NOAH AW24
Here, classic NOAH styles have been elevated thanks to the use of fine fabrications, and in a sense the brand is growing up. Think cotton rugby shirts, salt-washed fleece sweats, baggy single-pleat chinos, oxford-cloth button-downs that sit alongside traditional menswear pieces including Shetland wool sweaters from an 18th century Scottish mill, Donegal tweeds developed exclusively for Noah by Ireland’s Magee mills and cashmere CPO shirts with fabric from Joshua Ellis.
Tailoring is key to the collection too, but with a laid back attitude, think new unstructured, double-breasted cotton suits, chalk-stripe wool flannel separates, and blazers in cool blackwatch plaids, herringbone wools and tweeds.
NOAH AW24
NOAH AW24
There’s also newness in for form of a new collaboration with Barbour, which sees the beloved Bedale and Border jackets crafted from textured Casentino wool, Donegal tweed and recycled cotton canvas, and the latest iteration of Noah’s partnership with Puma.
NOAH AW24
NOAH AW24
In a reflective state, Brendon Babenzien, NOAH co-founder and creative director shares, “What you do is important; what you wear, less so. Let your actions define you and let your clothes be a reflection of who you are. I’ve heard it said that “clothes make the man,” but someone trying to sell you something probably said that. In my view, a person should never let their clothes define them. And in a strange twist of fate, those who aren’t ruled by fashion often end up looking the best anyway.” Never a truer word spoken.
by Felicity Carter
Shop the collection at noahny.com