KENDALL Jenner and Bad Bunny’s relationship has been the talk of the town for a while and recently they were shot together in Gucci’s latest campaign as the new faces of Gucci Valigeria.
The setting takes place in the fairy-tale location of the airport, a meeting place for many and the start of countless journeys. The campaign delves into the intimacy of travelling together as well as encapsulates the spirit of Gucci Ancora as a commemoration of the love that is at the core of the brand’s community.
Captured by the artistic lens of Anthony Seklaoui, the images express brief moments of Kendall and Bad Bunny’s airport escapades as the essence of the shoot reinterprets 1990s Jet Set glamour.
Dressed in casual yet stylish looks, the couple’s outfits flawlessly accompany the classic sophistication of the House’s travel collections. The Gucci Savoy collection is seen modelled by the two, with the GG Supreme duffle bags in a variety of sizes, structured suitcases and trolleys pictured in the campaign.
The travel bags are adorned with distinctive House codes such as the GG monogram and the Web stripe.
The latest additions of embossed rubberized leather bags are unveiled in the campaign and are introduced in fluorescent colourways of blue and yellow as well as new designs of leather detailing also coming in blazing bright shades.
The Valigeria campaign is an ode to Gucci’s heritage but is also a celebration of what’s to come in the realm of adventures and luxury travel under the visionary of the House’s Creative Director, Sabato De Sarno.
by Nicole Pereira