If anyone’s going to give us the biggest and the best, it’s Burberry, you can count on fashion polymath Christopher Bailey for that. The Prorsum SS15 show saw The Birds and The Bees inhabit Kensington Gardens, and if that seems a little to cryptic for you, do not fear, all will become clear. In a burst of some of the richest hues we’ve seen in London this season, bright book cover designs, oversize butterfly prints and hand-drawn honey bees was the only eclectic ingredients Bailey needed to bowl over the audience. An audience, by the way, including the usual high profile Burberry set, from the new faces of Burberry’s latest fragrance, My Burberry, Cara Delevingne and Kate Moss to Mario Testino, Jamie Campbell Bower and Paloma Faith.
With live musical accompaniment courtesy of Burberry chromatic incarnate James Bay, the show powered on with all the usual English summertime reference points for some not too shabby combos of figure-hugging denim jackets and dainty dresses of tender tulle. To give this maximum impact, Bailey pulled out all the stops with his new penchant for personalisation with covetable trenches for all in the jewel-iest jewel hues, decorated with outgoing Burberry slogans.
Elsewhere, it really was business as usual, business being the iconic creative directions sobriquet, with country life prints on relaxed knee-length sun dresses full of exactly that, life, and ready to be lusted over immediately. As for the personalisation, we think we’ll leave all the personalising to Bailey for now, putting our trust in his hands, like the rest of the industry can’t help but do.
by Liam Feltham
Images courtesy of Style.com