THE Spanish fashion house, Loewe, launched their new Global Brand Ambassador campaign starring the K-pop sensation Taeyong. By marrying together his fashion individuality and love for self-expression, the campaign showcases a new style for Loewe.
As a long-time supporter of the brand, the singer is a perfect match for the innovative design and craftsmanship of these new garments as we see a blend of central runway pieces and casual everyday staples. This contemporary look portrays yet another way to fit Loewe into your wardrobe.
“I’m delighted to welcome Taeyong to the Loewe family. He has a special connection to the brand, having admired and worn Loewe for a long time, and we love his idiosyncratic style. With Taeyong’s many talents spanning songwriting, performing and visual creation, I’m really excited to see what this collaboration will bring.” – Creative Director Jonathan Anderson
“It’s a real honour to be a Loewe Global Brand Ambassador. I’ve been a huge fan of Loewe, not only for the designs, but also for the brand’s philosophy and unique way of communicating. I truly appreciate the opportunity to go on this voyage with Loewe.”
To mark his new global role, Taeyong will attend Loewe’s upcoming SS24 men’s runway show in Paris.
by Alicia Tomkinson