THE SPANISH luxury brand Loewe has announced their second collection with the legendary Ibiza boutique, Paula’s. Just in time for summer, the collection combines the extraordinary craftsmanship and excellence of Loewe with the acid-trip colours and bohemian coastal prints that make Paula’s boutique so unique.
The Loewe | Paula’s Ibiza 2018 Collection. Photograph: Gray Sorrenti
Capturing the spirit of the Balearic islands, Loewe creative director Jonathan Anderson reflected on the iconic archive of Paula’s in order to craft the collection. Sequins, terry towel fabrics, patchwork denim — these are just some of the fabrics and textures utilised in the collection, which cleverly plays on Ibiza’s reputation both as the ultimate party destination and a place to relax under the Mediterranean sun.
The Loewe | Paula’s Ibiza 2018 Collection. Photograph: Gray Sorrenti
The essential codes and staples of Loewe — exceptional leather goods, summer-ready espadrilles — are reimagined into vibrant statement pieces. Coral reefs and starfish mingle on terry towel ponchos and hoodies, whilst the iconic Puzzle bag is recreated in all-over patchwork.
The Loewe | Paula’s Ibiza 2018 Collection. Photograph: Gray Sorrenti
Photographed by Gray Sorrenti (daughter of Mario) in New Orleans, the collection takes on a whole new personality in the Big Easy. For those seeking a slice of this Summer paradise in photographic form, a limited number of 1,200 hand-numbered copies of a book featuring exclusive photography by Sorrenti from New Orleans will be available.
by Thomas Marrington