A STAR-studded cast featuring a list of new and iconic faces, together with some distinguished and familiar talents, brings to life this exciting new chapter of the BOSS story. Legendary British footballer and style icon David Beckham appears in his first campaign since the announcement of his strategic partnership and design collaboration with the brand.
David Beckham for BOSS
Alongside him, Nigerian singer-songwriter Burna Boy and South Korean actor Lee Jong-suk joined the cast alongside returning talent and iconic Brazilian supermodel Gisele Bündchen, legendary Naomi Campbell, who, this season, is also brand ambassador for BOSS Watches, Jewellery and Eyewear, and Italian tennis player Matteo Berrettini who returns as brand ambassador for licensed BOSS Watches, Jewellery and Eyewear.Â
Gisele Bündchen for BOSS
Burna Boy for BOSS
Naomi Campbell for BOSS
After the launch of the #BeYourOwnBOSS campaign, BOSS has championed the call for individuals to lead a self-determined life fuelled by style and confidence. For the upcoming autumn-winter season, the brand shifts this message, taking it one step further, because having the power within to find your voice is something, as the campaign slogan says, that it’s for life.Â
Lee Jong-suk for BOSS
The campaign features the hallmark styles from the iconic brand, encompassing the likes of signature suiting reimagined with strong, modern-like silhouettes that provide a fresh perspective that feel perfectly tailored to the forthcoming colder months. The elevated office setting and tailored looks, as well as the corporate visuals highlighted throughout the campaign’s set design are an extension of the corp-core theme seen in the AW23 show of last September.
by Chidozie Obasi
Supporting the launch is a marketing campaign amplified across large-scale outdoor advertising in 29 key cities and online, the brand will engage with the launch of its new Instagram broadcast channel.