WHERE luxury leather goods meets childhood icon, Louis Vuitton has partnered with LEGO to create a series of festive window displays now unveiled in stores around the world.
Coinciding with the building block makers’ 90th anniversary, Louis Vuitton’s latest playful visual venture is a departure from what may have been expected for the brand’s holiday season window displays. Abundant in colour, the display helplessly reverts our imaginations back to a childlike-state, aligning the winter collection with the same feelings of excitement many once felt over receiving toys.
Louis Vuitton X LEGO Storefront in New Bond Street, London
From snow-capped trees to winter-themed playgrounds, the designs are ambitious creations which expertly fuse Louis Vuitton’s codes of craftsmanship with LEGO’s sense of fun.
What makes the partnership most notable, is that once disassembled, all building bricks will be donated to children in local schools – a warming continuation of the holiday spirit even after the season has come to a close.
by Ben Sanderson