Louis Vuitton presents new women’s Spring-Summer 2020 campaign

LOUIS Vuitton has released images from its new women’s Spring-Summer 2020 campaign. In addition to the campaign images, which will appear in magazines starting in February, Louis Vuitton will also release a series of short fashion films featuring music and video from the brand’s SS20 fashion show.

Louis Vuitton SS20 show look

For the new campaign creative director for Louis Vuitton women’s collections Nicolas Ghesquière drew inspiration primarily from the Belle Époque, an era known for flourishing romance, theatre, and arts. To capture the romantic spirit of the era, Louis Vuitton recruited photographer Collier Schorr, who previously already photographed the house’s Spring-Summer 2019 campaign. Using London’s historic Park Lane Hotel as the photoshoot backdrop, Schorr creates a truly enchanting and almost haunting immersion into the past.

 Louis Vuitton SS20 show look

Featuring in the SS20 campaign are Louis Vuitton ambassadors – actors Emma Stone and Zhong Chuxi –  alongside a large cast of models. While the campaign sports Louis Vuitton newest show looks, its main focus is notably on the luxury houses’ new handbags, including the new Vanity bag in Monogram and a new variation of the Dauphine bag, available in Epi leather and suede.

by Lexi Fadina