McQueen releases limited-edition tees of Soho stars for Pre-Fall 2025

TO COMMEMORATE the launch of their ode to London’s Soho in their Pre-Fall 2025 campaign, McQueen has released a limited-edition run of graphic t-shirts. Having already starred in the images, Soho George and Florence Joelle have now found themselves front and centre of these new must-haves.

_{McQueen Pre-Fall 2025 Campaign}

Shot in and around The Coach & Horses pub by photographer Theo Sion, McQueen took a moment to celebrate the beauty of both the introverts and extroverts found on these streets. Now, putting two of the most revered personalities on tees, Seán McGirr reaffirms one of the key attributes to the McQueen world – community.

_{Florence Joelle T-Shirt}

_{Soho George T-Shirt}

by Imogen Clark

_{This limited release will be available in London, Paris and New York stores and on alexandermcqueen.com from 3rd June 2025.}