Jason Basmajian, previously of the tailor that takes up the No 1 spot on Savile Row, Gieves & Hawkes, made his first major sartorial move with his debut collection at Cerutti 1881 in Paris this season.
Going in a rich tonal direction for AW16 Basmajian layered mutual hues of pewter, iron and flint grays which here and there burst into a more saturated blue shade, coming together as a sumptuous ensemble of luxe European menswear. Basmajian did however fashion himself and his first collection for the Italian fashion house as quite the anglophile however, carrying over some of his typically taut Savile Row codes to Paris.
From immaculate laid out collars, cuffs, cuts and plump trims to some Prince of Wales check dominating textures, it was truly a testament to menswear in its finest form with lots of modern touches to keep the collection moving.
Basmajian, not wanting to overload it all in his first gesture at the respected house, also considered some of the elements which have been key to Cerrutti standing the test of time. A hint of Hollywood glamour came through for one, with understated but tell-all visuals of Cary Grant being projected during the presentation, the likes of which informed the clothes but only to an extent that would still keep Hollywood’s elite come calling.
This essentially cool crux is something that Basmajian at Cerutti 1881 is unmistakably going to market to a T, allowing the brand to further articulate it’s chic menswear voice.
by Liam Feltham
Images courtesy of Cerruti 1881