MFW SS15: Max Mara

Using a subtle palette of neutrals, Max Mara decorated the catwalk in a playful print of monochrome. A spin on floral design, singular flowers were inverted in colour and repeated over fabric, mimicking polka dots.  Developing in shade and position, the material was darkened and layered on top of clothing to form a striking outfit that matched from boots to bag.

Adding a sprinkle of colour, Mara repeated the head to toe look using coral and salmon pink in poppy design and then moved onto hues of burnt orange. In homage to the 60s, there was a psychedelic edge, with pops of colour and vintage accessories which was juxtaposed against the safari chic theme.

Draping the body in a swarm of fabric, Max Mara conservatively matched midi skirts with knee high boots, so that very little skin was visible. Designing long length coats and high neck, pussy bow blouses he rebelled against typical spring/summer wear and opted for warmer garments. Adding an air of mystery, he used sunglasses and hats to conceal the face.

The later part of the collection demonstrated black block colouring, with whole outfits made up of gothic dark shades. Adding a touch of modern design, Mara used thigh splits and sheer blouses to convey a sense of eroticism.

Mara’s collection was inspired by a mix of basics; neutral colouring contrasted against bold shades. Influenced by retro clothing, his show combined both classic style with an updated twist, portraying the modest woman with a hint of modern values.









by Emma Walsh

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