MFW SS24: Diesel

DIESEL recently unveiled its spring-summer 2024 collection during Milan Fashion Week at Scalo Farini and with it, they brought the thematics of art, culture and a whole lot of seduction and style.

The brand decided to do it all a little differently this season by hosting a mega fashion show during a free 8-hour rave. With over 6,000 tickets given out, the fashion house delivered a show that emphasised the notions of impact, experimentation, pleasure and play.

Diesel is all about the moment and their most recent collection certainly fulfilled this ethos with its unquestionable contemporary and progressive nature. Honing into the art of distressing, the brand used the technique as a valuable tool with their sheer mini tank dresses textured with a stitched layer of jersey that has been burnt away giving it a peeled aesthetic.

Alongside this a jersey material ,that has been bonded onto more jersey and then distressed as seen on men’s tanks, and jeans that have been bonded with muslin again.

Devoré denim is printed internally with the iconic red Diesel logo emphasising the distressed nature of the garments and burnt-out camo printed from the inside adorns hoodies and trousers. Appearing in various prints — devoré denim jeans and customized jackets are printed inside with pinstripe while a gorgeous floral print embellishes devoré denim bra-tops, jeans and minidresses.

Distressing is further utilised on knits to bear resemblance to distressed denim and threads are left uncut on cardigans, tops and dresses.

The concept of utilitarian-wearing was prominent this season with a considerable amount of zip usage. Belt bags were repurposed into bandeau tops and miniskirts while multifunctional zip-up tops, trousers and skirts walked the runway accompanied by cargo pocketed bottoms which gave the illusion of the cargo trouser.

In celebration of the free movie festival Diesel hosted, movie poster prints adorned various garments with illustrations of Diesel’s action and sci-fi films to acknowledge a few. The garments were presented in the form of clean prints on T-shirts alongside pieces which appeared as glued billboards that had been washed out by the weather such as laser-cut printed leather tops, skirts and dresses.

Thematic of the brand’s innovative and experimental spirit, also exhibited was artistically crafted zip-up jackets imitating a fur-like silhouette with its use of crinkled real-life posters.

To add to their essence of seduction, Diesel brought with them a sense of sheerness to this season — displaying sheer tops and dresses embellished with stitched lines imitating a bra and thong which added a pop of colour to some alongside ruched and body-hugging shapes as they appeared in differing colours such as black and metallic tones.

To touch further on the cinematic themes, a golden lurex dress is displayed as if to mimic a Hollywood award statue and red carpet tuxedos are nearly nonexistent with their use of devoré.

As for the shoes, D-Vina Charm strappy heels are adorned with movie poster prints and D-Woodstock heels curve at the toe as do the D-Woodstock sandals. Thigh-high D-Cloud boots and heels come in moulded denim giving them the look of bootlaces and D-Hammer men’s boots are also moulded with the Diesel D.

Play bags also made it into the collection but this season they are printed with Diesel film posters alongside the 1DR bags which showcase heavy metal chains.

As far as accessories go, chokers and arm cuffs are tight to the skin and Diesel Eyewear sunglasses in collaboration with Essilor Luxottica are worn in two styles — a thin metal frame and a goggle-like design.

The emergence of a new jewellery collection is also exhibited with sterling silver bracelets and necklaces alongside vertebrae-cased streamline watches.

The Diesel spring-summer 2024 show was strikingly current and innovative distinctive of the thematics illustrative of the fashion labels ethos, as this season Glenn Martens brought life to the lifestyle brand.

by Nicole Pereira