MFWM AW19: Fendi

CRISP trench coats, tailored suits and cardigans with a plethora of fur, leather and shearling accents took the spotlight inside the Fendi Showroom earlier at the Milan Fashion Week Men’s. More than mixing up the casual, the brand introduced the first men’s version of the baguette and Peekaboo bags, alongside presenting a striking surprise at the end of the show – a performance by the Fendiman Jackson Wang.

By recreating the work study of Karl Lagerfeld’s Paris home inside the runway, Silvia Venturini Fendi, the brand’s Creative Director for Men, paid an homage to the timeless elegance and taste of this iconic designer. The collection had a powerful masculine energy with the avant-garde elements adding a layer to the sophisticated dandy looks. In the long-standing tradition of the brand, the French style was made modern by juxtaposing materials and relaxing the shapes.




The models walked down the showroom wearing transparent organza shirts, which reflected a shade of bronze, overlaid with formal dresses in traditionally masculine fabrics such as pied-de-poule. There was a also series of printed styles incorporated into the collection: puffa coats with abstract, graphic motifs and tailored outerwear with a more kitschy collages. Fur elements added a necessary dramatic flair to perfect the collection – formal, sporty, and eternally chic. Shearling jackets made an unusual appearance with one side being black or navy and one side beige, while the brand’s signature croc, mink and Selleria leather bags were repurposed with straps and buckles to serve the needs of a true Fendiman.

In line with this vision, the show concluded with Jackson Wang taking the stage, putting his ultimate stamp of approval on Fendi’s high-class definition of a contemporary man.

by Olga Kuznietsova

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