ITALIAN menswear is traditionally rich in plush materials, classic in cuts, adding flair to current trends and inventing new ones; Billionaire brings this to the man of today. The modern man, a jet-setter, may find himself within colder-climates, whether skiing the slopes of Switzerland or cruising the Baltic sea of Scandinavia.
For such lavish lifestyles, Billionaire understands it is essential to dress appropriately without compromising style. Shaved mink cashmere lined puffers, quilted velvet overcoats and python-printed zip shirts incorporate an idea of adding panache to classic pieces, creating à la mode elegance.
Upon mature models, Day-to-night tailoring appropriate for the array of excursions penciled in to the modern man’s diary come storming down the red-carpet catwalk. Pairing sunglasses with suits, scarves with tuxedos, the autumn/winter accessories necessary to face the unpredictability of mid-season weathers or equally appropriate as airport attire whether travelling north or south of the equator.
Essential to the Billionaire brand, croc leather jackets, blazers and bags are mingled into a collection of apparel to be worn with confidence. Jewel-coloured combinations appear striking and layered monochrome ensembles emerge as effortlessly cool. Billionaire brings back luxury fits and fabrics to the menswear market, distinctly different to the sporty-chic route of the many.
by Joseph Furness