CELEBRATING their 70th Anniversary during Milan Fashion Week 2022, Moncler delivers an explosive performance to remind us of the house’s extraordinary accomplishments over the years.
Set in Piazza del Duomo, with a gathering of almost 18,000 people, the night time event symbolised the beginning of what is yet to come in this 70-day string of global celebrations. In true Moncler style, the show brought to life a highly visual, physical, and engaging scene that explored the power of repetition. Centre of it all is the iconic Maya jacket, with its historical design elevated in-line with the brand’s origin and most importantly, the brand’s future.
As the show began with a show stopping performance from Teatro alla Scala di Milano’s prima ballerina, Virna Toppi, viewers were cascaded on a Moncler’s journey, from its founding year through a unique blend of 1952 artists. A sea of white was presented in the square as a parade of Maya 70 jackets sang, danced, and strutted through the crowd.
Choreographed by the renowned Sadeck Berrabah (Sadeck Waff), the show championed an original, contemporary style of dance that revealed, quite literally, a stretch of geometric limits in the human body.
In great lengths to encourage communities to engage and connect with one another, the event was held open to the public, and even through the unfortunate rainy weather, a great pride was captured in the high spirits of a wondrous group of 18,000 spectators.
“Last night in Piazza del Duomo, I witnessed the perfect portrait of the future of Moncler. Tradition and innovation, key cornerstones of the brand, were united by the iconic Maya jacket – a design that keeps evolving in style and materials, thus, always remaining contemporary.”
“What I am most proud of is that we gathered together all generations and felt the strong energy coming from our communities. It is with them that we want to build our next 70 years. At Moncler we dream together, not alone,” commented Remo Ruffini, Chairman and CEO of Moncler S.p.A.
The evening boasted what is yet to come through Moncler’s ever revolving doors and embodied the excitement of these future events. Expect to see a burning charge in energy, ambition and desire these next 70 years, and if it results in anything close to what we are witnessing now, disappointment is very much not around the corner.
by Alicia Tomkinson