LAUNCHED this November, Palm Angels say hello to Los Angeles with their first-of-its-kind pop-up boutique, in the area in front of Maxfield.
Francesco Ragazzi, founder and Creative Director of the brand, returns right back to where it all began to deliver a true 360-degree experience for avid Palm Angels fanatics. Although, don’t miss your chance to drop by and witness the highly curated materials with the house’s raw designs and luxury finishings in the flesh as the boutique will stand for only three short weeks.
Palm Angels LA Pop-Up Boutique. Photograph: Josh Cho
At the centre fold and heart of the store is the recognisable Palm Tree, which is much more than a simple installation and instead represents the brand’s mark of its renowned creativity. Each week the open box type store will feature a variety of collections, from dedicated odes to LA like ‘You are exactly where you need to be’, to the Palm Angels outwear series, there is something for all.
Palm Angels LA Pop-Up Boutique. Photograph: Josh Cho
Other collections include a ski wear range, a unique Moon Boot capsule, the 8 Moncler Palm Angels series, Mate bikes, and finally a brand new, one-off high jewellery collection of four single pieces crafted by London jeweller Duffy.
Staying true to the brand’s ethos and goals, the boutique will share the same passion for individuality, freedom, and an overruling sense of belonging.
Palm Angels LA Pop-Up Boutique. Photograph: Josh Cho
“Palm Angels was born as a photography book, featuring black-and-white pictures of the Los Angeles skateboard scene, that I shot in 2011. At the time I was inspired to create the book by my passion for photography, as a true art of expression, and that laid-back LA vibe that you could only live and authentically experience in places like Venice beach.
I have grown up with those americana imagery, of west and east costs particularly, that I naturally infused in Palm Angels. Having now the possibility to showcase the brand in LA with a one-of-a-kind store is for me a comeback to where everything started”, explained Francesco Ragazzi.
by Alicia Tomkinson
Palm Angles pop-up boutique, 8818 Melrose Ave, West Hollywood, CA 90069