Italian fashion brand Prada have unveiled their SS16 womenswear advertising campaign, dubbing it an “investigation into cynical revolution, fragmenting and layering the decades of the past to refigure them into modernity.”
Sasha Pivovarova in the Prada SS16 ad campaign by Steven Meisel
Photographed by Steven Meisel in New York in November the new campaign features supermodels Sasha Pivovarova, Natalia Vodianova and Yasmin Wijnaldum modelling looks from the latest Prada collection. The garments have been described as accentuating undone elegance and relaxed femininity
Natalia Vodianova in the Prada SS16 ad campaign by Steven Meisel
Yasmin Wijnaldum in the Prada SS16 ad campaign by Steven Meisel
The campaign vide0, also created by Steven Meisel and featuring the supermodels from the ad campaign, is also available to see here.
by Liam Feltham
Images courtesy of Prada