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Reformation collaborates with Shrimps on a holiday collection


RIGHT in time for the holidays, sustainable clothing and accessories brand Reformation has teamed up with fun-loving London label Shrimps on a limited-edition collection for the festive season.

Expect a chic, soft and wearable line that combines the classic charm of Ref with the playfulness of Shrimps and a dose of coziness for the season. A fan of Reformation, Shrimps founder Hannah Weiland says the collaboration has been a long time in the making, “This collection has been a long time coming, we began chatting with Reformation about a year ago and after a lot of discussion we decided to collaborate on a beautiful, focused knitwear collection.”

Shrimps x Reformation

Shrimps x Reformation

Adding to the playfulness, the collection styles are named after suits of cards with a Diamond Cashmere TurtleNeck, Queenie Cashmere Cardigan, Hearts Cable Crew, and the Clover Cashmere Sweater Vest, and for Hannah, her go-to is the red pointelle headscarf, “I love the scalloped edge and the versatility of the piece.” Another is the “recycled cashmere Diamond turtleneck, we incorporated a lot of different knit stitch techniques in the design which creates such nice textures and depth to the details.”

Shrimps x Reformation

A signature of Ref products, responsible fabrics like regenerative wool and 95% recycled cashmere blend have been incorporated, and this ethos is something else that appealed to Hannah, as she explains. “I love what Reformation stands for, I love the sense of humour of the brand, the simplicity and the sustainability. I have also never designed with cashmere, and it has been so nice for this to be the first time, especially as the cashmere Reformation work with is recycled and oh so soft.”

Shrimps x Reformation

The line also offers fun giftable treats too, like crocheted coasters and not forgetting the doggos, there are oh-so-cute sweaters (complete with a frilly neck, of course), so you can twin with your fur baby.

When it comes to the party outfit, Hannah recommends the pointelle Hearts cable knit with some Reformation lace trousers and block high heels, and top it off with a universal favourite, the Shrimps trench coat.

by Felicity Carter

The collection is available on Reformation.com and Shrimps.com.

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