Sloane Street celebrates the beauty of bespoke

Drowning under today’s fast-fashion culture of clothing consumption, we learn to truly appreciate the beauty of a personal piece. A made-to-measure item is a rare gem which commands admiration. This year, such appreciation may be found in abundance in London. Globally renowned as one of the world’s most prestigious shopping streets, Sloane Street is heralding a return to the bespoke.

Home to many of the world’s most iconic brands, the Sloane Street customer appreciates exceptional service and value the importance of the ultimate perfect fit- here, one size does not fit all.

This return to custom-made is marked by the arrival of the Made to Measure service at Tom Ford, where clients are invited to visit the store’s Master Tailor in the VIP fitting room, selecting from 200 of exclusive cloths. The end result requires over 24 hours of hand stitching, and is completed with a bespoke range of shoes.

“I believe it’s time to return to the classic menswear philosophy. This Made to Measure service is a new system for acquiring menswear. Inspired by the great sartorial tradition of English and Italian menswear … it offers a complete world of deeply personalized luxury, reinvented for the modern man,” Tom Ford.

Over at  Gucci we discover the addition of Lapo’s Wardrobe collection: an exclusive capsule collection designed by Frida Giannini and Lapo Elkann. The personalised, sartorial service involves specialised staff assisting clients throughout the fabric selection, fittings, finalisation and delivery of the garment: a process that takes between 4-6 weeks to complete. The collection is a contemporary statement of classic tailoring encompassing 28 total looks, including exclusive linings, vests, ties, suspenders and handkerchiefs. The Made to Measure suiting sits alongside Made to Order leather goods and shoes.

And finally, Ermenegildo Zegna enhances its established Made to Measure service with  the Personalisation Project, exclusive to the Sloane Street store. The new programme includes formal and upper casual attire as well as personalised accessories, dreamt up within the dedicated Personalisation Project suite. Clients are invited to choose from a special collection of 30 made to order fabrics, from which a limited number of made to measure suits (a maximum of 100 per season) will be created. Clients choose to personalise further with their name, or city and date of construction woven into the selvedge of the fabric. The Personalisation Project service also includes silko raincoat outerwear, premium cashmere and personalised buttons and cufflinks.

made to measure

Rediscover the beauty of bespoke this year at Sloane Street, Knightsbridge, London SW1.

by Roberta Lister

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Glass Online fashion writer

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