MFW AW20: Gucci

BRINGING backstage on stage, for AW20 Alessandro Michele turned the Gucci show space inside out. Set behind panes of glass on a revolving circular platform, the space was lit with dim sepia-toned lighting, whic...

MFW SS20: Gucci

FOR a story-teller as talented as Alessandro Michele, the best way to showcase such a keen sense of creativity is through big spectacles. His most recent debut at MFW as the creative director for Gucci, was not...
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Gucci Cruise 2020 to take place in Rome

THE creative director of Italian luxury brand Gucci, Alessandro Michele has confirmed the location for Cruise 2020 show taking place in May. Inspired by memories of his childhood and his past shows which took p...

PFW SS19: Gucci

THE opening day of Paris Fashion Week has set a theatrical stance to the final leg of SS19 womenswear shows. Following on from Maria Grazia Chiuri’s racecourse-set for Dior's dance attire, Alessandro Michele op...

MFW SS18: Gucci

A FREUDIAN acid trip provoking the uncanny and creating feelings of the sublime, Gucci present their perplexing SS18 collection at Milan Fashion Week in a sci-fi, crystal maze like setting. From the detailing o...