Urban Decay releases a special edition of Eyeshadow Primer Potion to raise money for homeless women

MAKE-up brand Urban Decay’s global initiative The Ultraviolet Edge has announced a non-profit partnership with Crisis, a national organisation helping homeless people across the UK.

Urban DecayUrban Decay Enigma Eyeshadow Primer Potion primer

Crisis takes a holistic approach to supporting homeless people, making it their goal to help these people reinventing themselves by providing services to help with housing, education, employment, health and well-being. They have started offering women only services, where females feel safer and can join a variety of different activities on the same site.

Urban Decay A sample of the Urban Decay Enigma Eyeshadow Primer Potion

To raise money for this project, Urban Decay is launching its special Eyeshadow Primer Potion, Enigma. A total of 100 per cent of the purchase price will be donated to the Women’s Zone at Crisis Skylight London, where women are hosted in a safe environment. Urban Decay will also offer in house workshops, make up master classes, beauty sessions, gift bags and coaching.

by Lucrezia Celeste d’Acquarone


The new limited-edition Urban Decay Enigma Eyeshadow Primer Potion will be launched on  November 30 for a retail price of £16.00 in Urban Decay UK stores and on their websites www.urbandecay.co.uk. To find out more about Crisis visit crisis.org.uk.

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